Digital / Expertise
AI visibility & generative search
AI-assisted discovery can bring together information from many sources, sometimes with incomplete or inaccurate results. We review how your expertise is represented in a defined set of questions and improve the public material that explains your identity, work, and professional contribution.
Discuss your projectThe scope
What we
work on.
- 01
A dated baseline of agreed professional questions tested on specified available AI-search services.
- 02
A review of factual accuracy, cited sources where visible, omissions, and identity confusion.
- 03
A content plan for precise biographies, useful topic pages, original explanations, and relevant references.
- 04
Technical recommendations for accessible published content and appropriate search controls.
- 05
A repeatable observation log separating implemented work from changes seen in sampled responses.
The process
How it
takes shape.
- 01
Define the questions
We choose realistic questions connected to your field, name, and intended audience. We record the service, date, and available context for each observation. This creates a specific baseline without treating a small sample as a universal visibility score.
- 02
Improve the public material
We prioritise factual clarity, accessible pages, original explanations, and a coherent professional identity. Where an answer appears to draw on an outdated source, we identify a legitimate correction route. We avoid adding unsupported claims merely because a query contains them.
- 03
Observe and refine
We repeat the agreed checks and document what changed, including visible references when available. We use the findings to refine content and correct errors. Improvements are reported as observed results within the tested context, with uncertainty made explicit.
What to expect
AI services control their generated answers, which vary by prompt, context, and time. We report observed accuracy and references within a defined sample, alongside the improvements made to your public content.
Useful to know
Your
questions.
01Is GEO part of this service?
Yes. Generative engine optimisation covers work on content clarity, source accessibility, and how expertise is represented in generated answers. We connect those tasks to your specific audience and professional subjects.
02Which questions should we test?
We start with questions a prospective client, partner, or professional contact might ask about your field and experience. We include name-based checks and topic questions that match your actual expertise.
03How is progress measured?
We compare a documented set of questions over time, note factual accuracy and visible references, and report the exact limits of that sample alongside completed content improvements.
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Let’s work out what comes next.