PR for companies
Give your company a voice people recognise.
Customers, partners and future employees look for reasons to trust your company. We help explain what you do, why it matters and what supports your claims. From a focused announcement to ongoing communications, we build a public presence around your business, its people and the audiences you need to reach.
Discuss your company’s PRThe priorities
Start with
what matters.
Positioning for the people who buy and recommend
Clarify the problem your company solves, the customers it serves and the experience behind its offering. We develop core messages, a company description and story angles that your sales, leadership and communications teams can use consistently. For B2B businesses, the work addresses the questions buyers and partners ask before they agree to a conversation.
Media relations across markets
Research relevant major, regional and professional publications using our international database of more than 1,000 media outlets. We match the story to the publication, prepare pitches and spokesperson material, and coordinate the agreed outreach. Target markets, languages, formats and availability are checked for each brief. Earned editorial coverage and paid opportunities have distinct requirements, costs and approval processes.
Announcements with a clear reason to read
Turn product launches, partnerships, business milestones and company news into focused press releases and supporting material. We develop the angle, check the factual basis, prepare quotes for approval and plan distribution. The delivery record distinguishes release distribution, republication and independent editorial coverage, so your team can see what happened and use each result appropriately.
Expertise that supports business trust
Make the knowledge inside your company useful to the outside world. We develop executive LinkedIn content, expert commentary, articles, speaking topics and practical guides from your team’s experience. A shared editorial plan connects company news with the questions your audience cares about, while an agreed review process protects confidential information and keeps technical claims accurate.
A practical approach
Plan around your business.
Start with the business objective: a launch, a new market, a partner conversation or a sustained need for visibility. Review your website, existing coverage, company messages and available evidence. Agree which audiences, markets and topics deserve attention first.
Define the campaign scope, source material, spokesperson access and approval owners. Set an editorial calendar and a practical sequence for preparation, outreach and publication. Your team approves public claims and announcements before they are released.
Deliver the agreed work and review progress against the brief. Reporting can include completed material, relevant media responses, published links, message accuracy and available audience data. Use those findings to adjust the next stage; business enquiries and sales depend on wider commercial factors too.
Useful to know
A little
more clarity.
01Do you provide PR services for companies as well as individuals?
Yes. PR Drift supports companies with positioning, media relations, press releases, expert content and public visibility. We can work directly with a business owner, marketing lead or in-house communications team, with scope agreed around the company’s objective.
02What can B2B public relations help a company achieve?
B2B PR can help prospective customers and partners understand a company’s expertise, offering and track record. Relevant coverage, useful commentary and consistent messages give people material to evaluate before a meeting. We agree communications objectives and measures without promising sales or a fixed number of leads.
03Can you support a product launch or company announcement?
Yes. The scope can include the announcement angle, release writing, approved spokesperson quotes, media research, outreach and distribution coordination. Send the intended launch date, target audience and public product information so we can assess the sequence and preparation needed.
04Can you help us reach media in other countries?
We research relevant outlets across international markets from a database of more than 1,000 media outlets. A shortlist follows the audience, language, sector and story. We confirm market-specific availability and editorial requirements before agreeing the delivery plan.
05Can company PR include founder and executive visibility?
Yes. Company messaging can be supported by founder positioning, executive LinkedIn content, expert commentary and speaking topics. We define when the person speaks for the company and when they are sharing an individual professional perspective.
06Can you work with our existing marketing team?
Yes. We can take responsibility for an agreed part of the communications plan or coordinate a broader programme. Your team can retain messaging and publication approvals. Briefing, review rounds, reporting and contact responsibilities are established before delivery.
07Do you offer one-off projects and ongoing corporate PR?
Both are possible. A single announcement, a market-focused campaign or ongoing editorial and media support can be scoped individually. Fees depend on the work, markets and delivery requirements; we do not publish standard pricing.
08What should a company include in its first PR brief?
Share the company website, the product or service, target audiences and countries, the business objective and any relevant dates. Public links are enough to begin. Confidential commercial information can be discussed later through an agreed process.
Start a conversation
Tell us where you are.
Let’s work out what comes next.