Digital / Expertise
Personal websites for experts & founders
PR Drift creates personal websites that explain what you know, what you have achieved and where you can contribute professional expertise. We analyze your career and audience, define your positioning, write the content and build the site. Prospective clients, partners and editors can explore your projects, publications and ideas in one place. Ongoing editorial support keeps that record current as your career develops.
Discuss your projectThe scope
What we
work on.
- 01
An expertise and reputation review: your career, distinctive methods, strongest work, existing coverage and the gaps in your current public story.
- 02
An audience and positioning brief defining who the site needs to reach, what they need to understand and which opportunities matter to you.
- 03
A complete editorial structure with English copy for the agreed biography, areas of expertise, selected projects, publications, speaking and collaboration pages.
- 04
Project narratives that explain the challenge, your personal contribution and documented outcomes, with relevant work and sources attached.
- 05
A selected record of media coverage, original articles, books, talks and professional recognition, giving each item enough context to show its relevance.
- 06
A distinctive visual direction and a finished personal website, with clear routes for consulting inquiries, media requests, speaking invitations or partnerships.
- 07
Launch preparation covering mobile reading, accessibility, performance, search metadata, connected professional profiles and working contact routes.
- 08
An agreed ongoing editorial program to add new work, update your biography, maintain publication links and refine the site as your positioning develops.
The process
How we
deliver the work.
- 01
Analyze your expertise and reputation
We interview you about the work behind your reputation: the problems you solve, decisions you have made, methods you use and results you can explain. We review your biography, projects, publications, interviews and public profiles. Together, we identify what deserves more attention and what your current presence leaves unexplained.
- 02
Define your positioning and audience
We establish what a prospective partner, client, editor or event organizer needs to learn about you. We review how relevant peers present their expertise and identify the experience and perspective that distinguish yours. We then define the site's central narrative, the work each audience should see and the types of inquiry you want to receive.
- 03
Write your biography, expertise pages and project stories
We write your biography to explain the direction of your career, develop expertise pages around the problems you solve, and describe selected projects through your contribution and results. We organize publications, talks and recognition around that work, confirm supporting facts with you and prepare concise introductions that are easy to share.
- 04
Design and build your personal website
We develop the visual direction around your voice and field, choosing typography and layouts that give your biography, projects and publications appropriate space. We build the agreed pages and connect your areas of expertise with relevant work and contact options. You review the copy and visual direction before launch.
- 05
Launch and connect your professional profiles
We check the finished experience across desktop and mobile, verify contact routes and prepare the agreed domain and hosting setup. We connect your professional profiles and show how to use the site in introductions, speaker submissions, media conversations and LinkedIn activity.
- 06
Update your work and professional profile
With ongoing support, we collect new developments on an agreed schedule and turn them into approved updates: a new role, significant project, interview, publication, award or talk. We refresh older descriptions, review links and adjust emphasis when your goals change. Where analytics are agreed, we review visits and inquiries to identify pages that need clearer content or a more useful next step.
What to expect
You receive a finished personal website with positioning, original English copy, design and working contact routes. We agree hosting, review stages and ongoing updates individually, with full confidentiality throughout the project.
Useful to know
Your
questions.
01Why does a personal website matter for my brand?
A personal website brings your expertise, selected work and publications together so a prospective client or partner can assess your experience before contacting you. People recommending you can share a page that explains your contribution. You can maintain that professional record as your roles, companies and priorities change.
02How does the site work with LinkedIn and media coverage?
A post, interview or introduction can lead to a relevant page on your site, where the reader can explore your work in more depth. We connect your profiles, organize coverage and publications, and make those routes part of the content plan. New PR and LinkedIn activity can then add useful material to your site over time.
03Do I need to arrive with a finished personal brand?
No. The work starts with your experience and ambitions. We help define your positioning, select the strongest material and establish a voice. If you already have a brand strategy, we review it against your current goals and use it to guide the site.
04Will you write the content for me?
Yes. We develop the agreed English copy through interviews and a review of your existing material. You contribute your experience, examples and factual approvals; we handle the structure, writing and editing. We refine the drafts with you so the language reflects your voice and accurately describes your work.
05What if my strongest work is confidential?
We develop project descriptions around the problem, your responsibilities and your approach, with sensitive details kept private. The initial interview establishes the strongest material for your public profile and the information that stays confidential.
06Can you reposition an existing personal website?
Yes. We assess its story, content, design and audience fit, then agree what to retain, rewrite or rebuild. This is particularly useful after a change of role, a move into consulting, entry into a new market or a shift in the expertise you want to be known for.
07What do you update after launch?
Ongoing support can cover new projects, media appearances, articles, books, speaking engagements and recognition, alongside changes to your biography, expertise and collaboration offers. We agree a review cadence and approval process so your public presence keeps pace with your work. Larger additions or a substantial change of direction are scoped separately.
08What do you need from me to begin?
A current biography or CV, links to your profiles and published work, examples of relevant projects, and a sense of the opportunities you want next. The first conversation identifies the material needed for your biography, expertise pages and selected work.
Start a conversation
Tell us where you are.
Let’s work out what comes next.