Practical worksheet
Professional profile audit template
Use this worksheet when people encounter conflicting descriptions of your career or confuse you with a namesake. The review starts with the public pages a new contact can actually find. Each row should lead to an identifiable update, so the worksheet becomes a working plan for your professional presence.
Download CSV templateDefine the queries before reviewing results
Write down the name spellings and combinations with your company, role and field that you want to inspect. Record the search date, country, language and device. Use the same set on the next review so you can compare observations meaningfully.
Match each result to the right identity
Check the role, organization, portrait, location context and linked profiles. Mark whether the page clearly refers to you, refers to another person or remains ambiguous. A matching name alone leaves an incomplete record. Record the detail that resolves the identity for a reader.
Prioritize the pages you can improve
Begin with a clear reference page and the professional profiles you maintain. Update the biography, current role and links together. For other destinations, record the appropriate contact or update route and the exact correction needed. Keep a record of completed changes and the remaining questions.
Complete the worksheet
The working template
Use the instructions to complete your own entries. The examples illustrate the format.
| Field | What to record | Example |
|---|---|---|
| Query and context | Record the exact query, date, country, language and device. | Full name + profession; review date; United States; English; desktop. |
| Page URL | Use the specific result page rather than only its domain. | The current professional biography page. |
| Identity match | Choose correct person, another person or unclear, with a reason. | Correct person: role and linked company profile match. |
| Current description | Record the name, role and company shown to a reader. | Previous job title appears in the introduction. |
| Update needed | Describe the exact change and the preferred destination. | Replace the previous title and link to the current biography. |
| Owner and status | Name who can make the update and record its progress. | Profile owner; ready for review. |
| Next observation | Record when and how you will inspect the result again. | Repeat the defined query set after the updates are accessible. |
Before using the brief
Review the completed record
- Does the main reference page explain your current work?
- Can readers connect name variations to the same professional identity?
- Are completed changes distinguished from requests awaiting a response?
Start a conversation
Tell us where you are.
Let’s work out what comes next.